Small Business Website Design
Posted by tdrrockwrd5 on Tuesday, November 8, 2011
You have a website for your business - that's great. Every business must
have a website in order to remain competitive and grow. But, is this
all you need to do to take advantage of the awesome power of the
Internet?If You Build It He Will Come! This is a great quote by baseball
slugger Shoeless Joe Jackson from the movie Field of Dreams. The line
makes for dramatic copy, but it's really only for the movies. This
notion couldn't be further from the truth! In fact, just the opposite is
true. If you want to know more about this, check out Small Business Website Design.
Unfortunately, many business owners think that all they need do is put
up a glamorous, flashy and beautiful business website and clients will
break down the doors, cash in hand, and sales will go through the roof!
And to feed this ugly and untrue rumor are the thousands of local
website designers who are very talented in making a beautiful website -
but absolutely stink at making it perform. And they forget to do what
their clients - those who own the business website - need the most! And
that is to help drive traffic!As an aside, I'd like to bring up the fact
that many beautiful websites are hopefully difficult to use. Most of
the information that the visitor came to find in the first place is
hidden, and the visitor usually clicks away within the first thirty
seconds. That has been my experience with these "trophy" websites. And
the business owner is left with an empty wallet and a business asset
that is definitely a non-performer.If you want increased sales from your
business website, you need to make an organized deliberate and
consistent effort to drive targeted traffic to your web site. Without
this effort, visitor volume to your business website may be
disappointing - and unprofitable. In fact, the vast majority of business
owners do nothing to drive visitors to their business web site,
and the results are truly predictable. Their owner view them as failed
attempts, and do not understand why they have failed. Are you in this
category? Did you allow yourself to get talked into a glamorous website,
only to later learn that it will do nothing for your business?As a
practical business website designer who has built many websites for
great local businesses, I cannot place too much emphasis on considering
the practicality, the ease of use and the promotion of your business
website. If you keep it simple, provide plenty of relevant information
for your visitors and promote it to the world, your small business
website design will pay for itself many times over. For more info, visit
Small Business Website Design.