A term frequently thrown around in the 21st century is "new media." With
the emergence of social media and digital content, new media has become
a large portion of people's lives. With very little research regarding
the effectiveness or stability, companies are reluctant to pursue
marketing campaigns where the ROI isn't clearly defined.However, as the
economy suffers, the best way to make money is to think smart. The
belief is that if you spend more money on advertising/publicity, you
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